A lot of people wrongly think that to be successful in the blogging world they need to spend a lot of money on all the latest tech, lighting, cameras. Sure, it might help to spend a little bit here and there on props and backgrounds but I’ve never spent more than £10 on any of that stuff, and for a long while I was only using my iPhone to take and edit my pictures and I still think that those are some great pictures.
The most important factor to consider is definitely lighting, I’m not saying you have to go out and buy a great big soft box light or whatever.. I haven’t. The best lighting is always natural day light. So set up next to a nice big window in the afternoon and you’re good to go. You’ll probably want to steer away from direct sunlight as you’d have to faff around avoiding getting your shadow in the picture. Trying to take good pictures at night time with nothing but your ceiling light is pretty much a no-go. They’ll be grainy and orange cast. So just be sure to plan and make time in the afternoons or on weekends to take your pictures in advance. This applies to everyone, not just iPhone users.
It’s best to not have a lot going on in the background to take the focus away from where you want it, but at the same time you want your picture to be engaging and not just a single product on a plain background. You don’t actually have to have expensive marble kitchen surfaces and Scandinavian style wooden flooring, you can instead like I have done, simply spend a couple of pounds on marble sticky back plastic and wooden effect wall paper. And simply by chucking in some everyday objects you have laying around the house just to make the picture a little more engaging. Maybe a cute little plant, a glossy magazine, a notepad, fairy lights, or for a little added texture you could incorporate a little bit of a nice jumper or blanket or something, it’s totally up to you.
Also, another tip which I have been so surprised that so many people didn’t know about is that you can simply tap on the screen to focus it. You can actually get a slight bokeh effect doing this too!
(This below picture shows an example of bokeh with the eye shadow palette in the background being slightly out of focus)
Another very important step is how you edit your pictures. There are so many different apps out there and these are the ones I use to ensure my pictures are bright, sharp and as pretty as can be.
Facetune – I have found this so helpful in the past when a background has been slightly yellowed and not as white and bright as I would’ve liked. I use the teeth whitening effect and simply go over the background to make it as white as poss. It’s crazy how much of a difference it will make! Here are some before and after examples below...
VSCO Cam – This is my favourite photo editing app of all the ones I’ve tried, and the best part… It’s free! (although I have spent a few pennies here and there on different filter packages) But as well as it’s lovely array of filters, it also has a lot more useful features. I usually come on here to up the exposure ever so slightly, and the contrast and sharpness. Upping the sharpness will make any text in your images appear a lot more clear and crisp. On product photos I don’t usually apply a filter because I don’t want the product colours to become altered and misleading. But for other pictures like selfies, outfit pics and just about anything else, I still don’t want a super heavy filter but I sometimes like to put one on then drag the intensity down so it’s nice and subtle.
I hope some of these tips have helped to restore your faith in the iPhone camera and show you that it can be done without forking out your entire months paycheck.
Thanks for reading!